Check out what exactly CEO’s are talking about on Twitter
Bill Carmody asked 72 CEOs for their advice in 140 characters and, upon further analysis, discovered 10 categories of behaviors that were consistent against all the answers he got back.
Marketing Mistakes – How To Prevent Them And Recover When They Occur
It’s typical to assume that marketing mistakes are only made by people with little or no business experience. It’s a good idea to study up on the various mistakes businesses have made over the years. These mistakes are often based on erroneous thinking and they really do span across the spectrum of methods. They are not confined to companies of certain sizes or who use certain tactics. And that’s why you have to update your knowledge about marketing mistakes and how pervasive they can be. Let’s take a look at a few commonly made marketing mistakes that are easy to avoid.
Whether you believe this or not, how you present your business can actually influence those who take notice of it. You need to be focused on gaining the attention of potential customers, who are important to your business. Your business website and your offline physical business, if you have one, are what this is about. Regardless of what your business is about, if people have an initial negative impression about you, they will relate this to your business. If you have employees, they too are part of this visual impression that will be remembered. So if you do have customer service reps working for you, and they are rude to customers, this negative impression will carry over to your business.
It is a good thing to conduct business with those who know many different languages. The potential of Spanish speaking markets is huge. So basically you will have the urge to speak with them via marketing. But, remember that you should never use software translators.
You know, the automatic language changers for your website that seem so convenient. However, this translation software does not do an effective job. This type of technology would be greatly welcomed, but it has not been developed as of yet. Get a professional translator and not utilize software that could eventually embarrass you.
Something happens to people when they arrive at the top whether it’s upper management or company owner. Typically, management does not operate from a real-world perspective. In other words, they really do seem to forget what happens in their business. The perspective of the average worker is no longer in their frame of mind. If this is happening to you, correct it quickly. When it comes to middle management, do not depend upon them for a good perspective. You’ll have to mingle with the workers and do things differently to stay grounded in reality. Don’t make the mistake of changing your whole perspective when you begin to succeed. It’s fine to be confident about your successes, but letting your attitudes get out of hand is risky. It’s essential to always pay close attention to what’s working for you so you don’t lose sight of this. Most marketers are strong in some areas and liable to make mistakes in others -so be honest with yourself. A successful business depends on many factors, and you need to be quite versatile to stay on top of everything.
Scott Carterfrom
https://drcn2013.wordpress.com/2017/06/19/72-ceos-on-how-to-increase-your-entrepreneur-quotient-in-140-characters/